After 10 years battling the pros and cons of the design industry, I finally took the plunge to go it alone, and 'hiddengemdesign' was born. Thankfully I’ve never looked back and have been lucky enough to work with some amazing clients for over 15 years.

Clients include international brands such as Vodafone, Audi, Dunlop and ICAEW, Rio Tinto, HSBC, alongside many national brands such as Harrods, Emap and Chapter Hotels, The GC Index, The Young People Index, Troubadour Goods, Maris Interior Architects, and many more.

Aside from my design skills I believe my strength is my ability to listen and visualise what my clients have in their heads, translating brand strategies into inspiring brands whereby each touchpoint is carefully considered. My retail background enables me to work across consumer, service and corporate brands.

My design has enabled me to travel the world, working in New York, Qatar and various cities across Europe. I have always been committed to helping various charities including 'Cancer Research UK', 'AgeUk', to name a few, whilst volunteering for 'The Stroke Association' for 8 years and currently
I volunteer at Living Well food bank.

I live in London with my photographer husband Dom, together we created two small humans, Amber and Lottie, and I endeavour to make the world a better, safer and fairer place for them to grow up in.